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Williamsburg Wharf

Welcome to the Williamsburg Riviera

Five residential towers. 3.75 acres. More than 525 feet of East River waterfront. A new vision for waterfront living in Brooklyn, developed by Naftali Group.

And Partners created the brand positioning, identity, and marketing platform for Williamsburg Wharf and its premier condominium offering, One Williamsburg Wharf. Our idea: introduce a new Riviera to New York. One with Manhattan views, striking architecture, and a lifestyle that moves effortlessly between city and waterfront.

A pool for summer. An ice-skating rink for winter. Places to work and play, spaces both private and public.

This isn’t the Italian or French Riviera. It’s the Williamsburg Riviera. And unlike the European ones, this one never shuts down.

Five residential towers. 3.75 acres. More than 525 feet of East River waterfront. A new vision for waterfront living in Brooklyn, developed by Naftali Group.

And Partners created the brand positioning, identity, and marketing platform for Williamsburg Wharf and its premier condominium offering, One Williamsburg Wharf. Our idea: introduce a new Riviera to New York. One with Manhattan views, striking architecture, and a lifestyle that moves effortlessly between city and waterfront.

A pool for summer. An ice-skating rink for winter. Places to work and play, spaces both private and public.

This isn’t the Italian or French Riviera. It’s the Williamsburg Riviera. And unlike the European ones, this one never shuts down.

Client(s)

Naftali Group

Services

Brand Strategy, Brand Architecture, Naming, Identity Systems, Photography, Illustration