Rudin
New York. On Purpose.
As Rudin approached its centennial, the company partnered with And Partners to define its brand for a second century. The engagement brought its commercial, residential and philanthropic businesses together under a single strategic vision, translating nearly one hundred years of leadership into a contemporary identity and voice rooted in Rudin’s enduring relationship with New York.
As Rudin approached its centennial, the company partnered with And Partners to define its brand for a second century. The engagement brought its commercial, residential and philanthropic businesses together under a single strategic vision, translating nearly one hundred years of leadership into a contemporary identity and voice rooted in Rudin’s enduring relationship with New York.
Client(s)
Rudin
Services
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Grounded in nearly one hundred years of history yet focused firmly on the future, the new brand expresses Rudin’s longstanding commitment to thoughtful development, exceptional service, civic leadership and innovation. The result is a comprehensive identity and communications platform that reflects both the company’s legacy and its continued role in shaping New York.
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