Jem Private Residences
The Jewel of Miami
Located in the heart of Miami Worldcenter, JEM presented an opportunity to create a distinctive residential address within one of the country’s most ambitious new urban districts.
Working with Naftali Group, And Partners developed the brand strategy, positioning, name, and visual identity for JEM, drawing inspiration from the building’s sculptural architecture, elevated residential experience, and commanding views of Miami.
The name JEM became the foundation for a complete brand world, one that expresses the building’s architectural character, sophistication and individuality while establishing a recognizable identity within the larger Miami Worldcenter destination.
We extended that thinking across the residential sales and marketing experience, from editorial storytelling, publications and digital to film, advertising, environmental communications and the sales gallery.
The result is a coherent residential brand that draws strength from its location while establishing an identity and sense of place distinctly its own.
Located in the heart of Miami Worldcenter, JEM presented an opportunity to create a distinctive residential address within one of the country’s most ambitious new urban districts.
Working with Naftali Group, And Partners developed the brand strategy, positioning, name, and visual identity for JEM, drawing inspiration from the building’s sculptural architecture, elevated residential experience, and commanding views of Miami.
The name JEM became the foundation for a complete brand world, one that expresses the building’s architectural character, sophistication and individuality while establishing a recognizable identity within the larger Miami Worldcenter destination.
We extended that thinking across the residential sales and marketing experience, from editorial storytelling, publications and digital to film, advertising, environmental communications and the sales gallery.
The result is a coherent residential brand that draws strength from its location while establishing an identity and sense of place distinctly its own.
Client(s)
Naftali Group
