Century Plaza
A New Century. A World of Its Own.
An icon of Los Angeles since 1966, Century Plaza has been reimagined as a complete, walkable destination at the center of Century City, bringing together the Fairmont Century Plaza, residences, dining, shopping, gardens, and gathering places across six acres.The campaign of “A New Century. A World of Its Own.” captures the transformation of a Los Angeles landmark into a new kind of urban destination, where hospitality, culture, design, and city life come together in one distinct setting.
An icon of Los Angeles since 1966, Century Plaza has been reimagined as a complete, walkable destination at the center of Century City, bringing together the Fairmont Century Plaza, residences, dining, shopping, gardens, and gathering places across six acres.The campaign of “A New Century. A World of Its Own.” captures the transformation of a Los Angeles landmark into a new kind of urban destination, where hospitality, culture, design, and city life come together in one distinct setting.
Services
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The brand identity draws on Century Plaza’s Hollywood legacy and the energy of a new Los Angeles. An editorial, fashion-influenced visual language combines expressive typography, graphic compositions, and a refined color palette to create a world that feels confident, contemporary, and distinctly its own.
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Lifestyle photography captures Century Plaza in motion, moving from mornings at the hotel and afternoons in the gardens to dinner, drinks and evenings out.
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Black-and-white imagery brings a cinematic quality to the brand, while color introduces a more immediate sense of energy. Fashion, architecture, food and social life come together to establish this destination as the new center of gravity in the city.
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Together, the strategy, identity and imagery establish a new chapter for one of Los Angeles’ most storied places.
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