343 Madison
UNPRECEDENTED.
Developed by BXP and designed by Kohn Pedersen Fox, 343 Madison introduces a new benchmark for the world’s most discerning businesses. Rising above Grand Central, the 930,000-square-foot tower brings together landmark architecture, next-generation sustainability, and a hospitality-driven workplace experience at the very top of the New York commercial market.
Working alongside BXP and Fogarty Finger, And Partners established Unprecedented as the defining brand idea, capturing the ambition of the development and its place among Manhattan’s most exceptional commercial addresses.
The brand identity draws inspiration from the tower’s distinctive architectural form, translating its geometry, scale, and contemporary character into a bold, expressive visual language befitting a new Midtown landmark.
Developed by BXP and designed by Kohn Pedersen Fox, 343 Madison introduces a new benchmark for the world’s most discerning businesses. Rising above Grand Central, the 930,000-square-foot tower brings together landmark architecture, next-generation sustainability, and a hospitality-driven workplace experience at the very top of the New York commercial market.
Working alongside BXP and Fogarty Finger, And Partners established Unprecedented as the defining brand idea, capturing the ambition of the development and its place among Manhattan’s most exceptional commercial addresses.
The brand identity draws inspiration from the tower’s distinctive architectural form, translating its geometry, scale, and contemporary character into a bold, expressive visual language befitting a new Midtown landmark.
Client(s)
BXP
Services
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An immersive, interactive presentation brings the vision for 343 Madison to life, revealing its architecture, amenities, and workplace experience through a dynamic visual narrative. Bold typography, architectural imagery, and expressive graphic compositions extend the Unprecedented brand idea into a compelling sales and leasing experience.
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