700 Broadway
Ahead of the Curve
At 700 Broadway, being bold means design with purpose, thoughtful innovation, and balance without compromise. From sculptural architecture to expansive green spaces and panoramic rooftop views, every detail inspires and elevates. Situated at the intersection of Santa Monica’s vibrant energy and tranquil coastal serenity, this is where modern life evolves.
At 700 Broadway, being bold means design with purpose, thoughtful innovation, and balance without compromise. From sculptural architecture to expansive green spaces and panoramic rooftop views, every detail inspires and elevates. Situated at the intersection of Santa Monica’s vibrant energy and tranquil coastal serenity, this is where modern life evolves.
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700 Broadway offered an opportunity to shape a brand rooted in a fresh architectural language. Its quiet elegance translates into a cohesive visual identity that feels intentional and in harmony with its surroundings. The logo reflects the architecture, expressing simplicity and fluidity while adapting beyond a fixed lockup.
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Situated in a location defined by contrast, the brand captures the blend of beachside ease and urban energy, where relaxation meets sophistication, reflecting a refined vision of Southern California living.
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The visual identity is guided by an elevated coastal sensibility—organic, serene, and quietly refined. A nuanced design language, thoughtful art direction, and lifestyle photography create a world that feels effortless, considered, and deeply connected to place.
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The brand embraces a lifestyle perspective, capturing a daily rhythm from surfing, hiking, or biking to beachside activity and coastal exploration, reflecting Santa Monica’s year-round lifestyle.
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